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PPC Assurance Overview
Last year, North American spending on search engine marketing totaled $9.40 billion, up more than 60% from the previous year, according to a report published by the Search Engine Marketing Professional Organization (SEMPO). The medium of search marketing has escalated to a point where it is routing significant dollars away from...
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PPC Assurance Indepth
There are serious issues affecting the pay per click (PPC) advertising medium. Currently the most pressing issue is that the advertisers (the companys placing online ads to drive traffic to their website) question the accuracy of the bills that...
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PPC Assurance Datasheet
The PPC Assurance product suite provides companies of all sizes with easy access to the information they need to validate whether their paid advertising dollars are being spent as they have requested...
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Counting Clicks: Varying Methodologies & Discrepancies
Sometimes there will be a discrepancy between the total number of clicks reported by PPC Assurance and those reported by your PPC Advertiser. This is due to several reasons including the fact that PPC Assurance and your PPC Advertiser use different methods to count your clicks...
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The Claimable Button: Varying Methodologies & Discrepancies
One of many issues PPC advertisers face is reconciling their bills and their analytics reports. Among other issues, one of the challenges is posed by "invalid clicks" totals. What are invalid clicks? Basically, they are clicks you should not pay for....
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Counting Clicks on Yahoo! Search Marketing Campaigns
When PPC Assurance 'counts' a click from Yahoo, it means that a referral has been received with general identifiers that tell us it is a click from YSM, however, it doesn't identify the specific click. This is a problem because there are situations where different clicks look the same...
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